The figures are in
This is reportedly all down to the inclusion of controversial politician, Nigel Farage, who has been paid an alleged £1.5 million to appear on the show.
The move is said to have massively backfired for ITV bosses after the opening night’s ratings dropped by millions compared to the 2022 series.
The first show of the 2023 season saw Farage getting messy during a challenge in the outback. This episode received a peak audience of 7.8 million and an average of 7 million.
Last year, the peak was 10 million, with an average of 9.1.
It’s believed the reason the figures are so low is down to the massive boycott of the show prompting ITV bosses to reportedly hold a crisis talk.
Action group Best For Britain – tackling issues we face post-Brexit – called for a boycott, saying on their website: “ITV is building the profile of a man whose only claim to fame is stoking divisions.
“The decision to pay Nigel Farage £1.5m is incompatible with ITV’s values. It’s time to ask Ant & Dec if they’re comfortable presenting a programme promoting this man, and to pledge not to watch until Farage is ruled out.”
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