Heinz launches pickle-flavoured tomato ketchup

Big pickle energy

They’re a divisive food item, but at the moment pickles are having a renaissance.

With over 5.4 billion views on TikTok for #Pickle, internet challenges garnering attention from celebrity pickle fans, such as Florence Pugh, and even pickled brine being used as part of some people’s DIY beauty regimes, the nation’s love for the food is booming.

Heinz is more than familiar with pickles as well, with its founder Henry Heinz even known as a the ‘Pickle King’ back in 1893.

So, they’ve decided there was no better combination for a new ketchup flavour, and have launched Tomato Ketchup Pickle – ketchup, but with Big Pickle Energy.

Heinz Tomato Ketchup Pickle is the perfect condiment to take your home cooked meal to takeaway heaven. In fact, it tastes just like a burger in a bottle – and Brits can give it a try from today.

Thiago Rapp, Head of Heinz Comms and Brand Build at Heinz said: “At Heinz, we’ve been at the forefront of food innovation for more than 150 years and we’re always thinking about how we can play with the unmistakeable taste of our ketchup.

“We know there are lots of pickle fans out there, so it made sense to bring two of the nation’s favourite flavours, Heinz Tomato Ketchup and tangy pickle, together. We’ve been hard at work perfecting the best recipe and we’re sure you’re going to love it. It’s dill-licious”.

Heinz Tomato Ketchup Pickle is available to buy from Tesco stores nationwide from today (Monday, November 6) for £3.39.

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